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Users will soon have a updated setting that enables them to lessen the amount of AI-made media appearing in their feeds. This move comes as the service announced that it now features in excess of 1 bn content made with AI.

Testing and Rollout

This change is being tested over the next few weeks before a widespread rollout. This advancement comes amid a increase in content created by AI, driven by new content generation software.

AI Content on Other Platforms

It has been noted that nearly 10% of the quickest rising video streams on a popular video site only show content made by AI. A significant portion of this content is considered “AI slop”, a label for inferior, mass-produced content that is frequently absurd or bizarre.

“We know from our community that many people appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we intend to give people the power to see more or less of that, according to their own choices,” stated a company executive.

AI on the Platform

The platform disclosed that there are now over a billion videos on its service tagged as artificially created. Collectively, over 100 million pieces of content are submitted to the platform daily, making AI-generated material a relatively small part of its complete catalog.

How to Adjust Settings

Viewers will be capable of reduce or increase the amount of AI-generated videos they watch by accessing the content preference setting in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the tool include current affairs, clothing, beauty, and dance.

Content Labeling and Policies

The platform’s rules oblige users to tag “realistic” artificially created content, and it bans malicious fake videos of public figures or critical incidents. Any believable AI video that is not labeled can be removed under its user guidelines.

In addition, the platform will from now on attach an artificially created label to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to help prevent users from attempting to circumvent the disclosure requirement.

Educational Initiatives

TikTok is furthermore establishing a $2 million awareness program for professionals and organizations to produce learning resources about ethical AI use. This initiative will assist educational bodies focused on training coding and technology.

Platform Protection

The platform has justified its safety measures, during debate over proposals to lay off numerous content moderators in Britain. It is planning to cut hundreds of positions in its content moderation team in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.

A senior executive stated that staff-based oversight would remain essential, but AI can protect employees by eliminating the most graphic content ahead of it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to reliance on its machine learning processes.

“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”